Discover Why Dubai is One of the World’s Top Holiday Home Destinations in 2025
- Gen M
- Sep 29
- 2 min read
Record-breaking tourism & unmatched connectivity
Dubai welcomed 18.72 million international overnight visitors in 2024, the city’s highest ever. Momentum continued in H1 2025 with 9.88 million visitors, up 6% year-on-year, keeping Dubai at or near the top of the world’s most-visited cities.That surge is underpinned by Dubai International Airport (DXB), which handled a record 92.3 million passengers in 2024, marking a decade as the world’s busiest airport for international traffic.
A year-round calendar: festivals, shopping & sunshine
Dubai’s stacked events calendar keeps visitor demand steady across seasons:
Dubai Shopping Festival (Dec 2024 - Jan 2025) drew shoppers with city-wide fireworks, concerts and mega-sales.
Dubai Summer Surprises 2025 (Jun 28 - Sep 1) extended retail promotions and family entertainment through the hotter months, smoothing seasonality for hosts. Add perennial draw desert adventures, beaches, theme parks, marinas—and you get durable, diversified demand.
Luxury lifestyle that travels well
Dubai’s dining scene keeps scaling new heights: the Michelin Guide Dubai 2025 lists 19 starred restaurants, including the region’s first two 3-star venues (Row on 45; Trèsind Studio), reinforcing the city’s global luxury appeal.
How Dubai’s nightly rates stack up (short-term rentals)
Average Daily Rate (ADR), over the last 12 months:
Dubai sits below New York/Paris/London on ADR while delivering premium infrastructure, attractions and value across property types, one reason the city remains attractive to families and groups in 2025.
So why choose a holiday home in Dubai?
Short-term rentals typically offer more space for the price (separate bedrooms, living areas), full kitchens (saving on dining out), laundry, and neighborhood-level locations that feel more local than a hotel strip. For couples, families, and work-and-play “bleisure” travelers, that can translate into better value per person and a richer, more authentic Dubai experience with the flexibility to stay near beaches, old-town souks, Expo City, or the heart of Downtown.
